Collecting Feature

April 22nd, 2005  | Categories: General, Subculture, Technology

Forbes writer Arik Hesseldahl wrote a very interesting commentary on Google’s new option to save searches.

Heaven forbid that Google–the company with the slogan “Don’t be evil”–might actually improve its product by learning a little more about the people who are using it.

And he has a very good point. You dont have to use the service if you dont want to, and there seems to be enough demand for it to be a marketable feature for them to provide. Believe it or not, but not every company out there collecting information is a NexusLexus/Choicepoint/BigBrother.

Getting to know your audience is the best way to tailor and customize if for your customer’s needs, and improve a product. When Big Brother wants to know what youre searching, theyll be able to find out regardless of if its saved in a database, in the history of your computer or spewed out into the Internet on packets. If youre that paranoid about having a record of your search queries (or any information you transmit for that matter), you should be using a secure conncetion and anonymous proxy.

Summary: Privacy advocates chill the fuck out.

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